Author: 品牌部Time: 2021-03-23
From 2010 to 2021, ESINO experienced 10 years of hard work
We grow wildly
The seeds of dreams have been planted quietly
In the past 10 years, we have "accumulated food widely, built high walls, and slowly became a king",
Just reserve more energy for dreams
Now, this seed has taken root and sprouted,
Can't wait to break through the shackles of the ground and grow into a towering tree
We don’t want to be a factory just to make wedding dresses for others
We have to move from behind the scenes to the front of the stage
We don’t want "Made in China" to be synonymous with low quality and cheap
We want to turn the mockery of “Made in China” into the glory of “Created in China”
The qualitative change from 0 to 1 is a more difficult and rugged road
But we are ready!
This is a mental journey of in-depth dialogue with users
This is an opportunity to rewrite the history of ESINO
Choose a brand, choose "re-enterprise"
We let users know, recognize and recognize the ESINO brand, and understand ESINO from the outside to the inside.
1. Know
First of all, we have to create a super visual symbol of ESINO to let users know us and remember us
My name is ESINO
Is my symbol sign
I have ESINO Red
And ESINO Black
I have my own IP image Doctor E
Our brand slogan is "Just for a healthy life"
We disseminate corporate culture internally and externally and unify our brand image
We continue to implant this visual image in the hearts of users
2. Cognition
When users know us, we must use the product as a carrier to create value for users.
Tell the user our relationship with him and the difference between us and others.
ESINO has three major product systems
We focus on sports rehabilitation and household appliances to make your life simpler and healthier
We focus on originality and create products from scratch
We are people-oriented, our products are portable, safe and modular
We pay attention to quality and have "short axis spirit"
3. Acknowledge
For a brand to win the user’s identity, it must play a certain role in people’s lives, representing the concept of life and emotional value
Finally, we hope that the ESINO brand and users form a community with the same values and beliefs
User recognition of identity: ESINO buyers are mid-to-high-end consumers, they care about health, care for their families, and live a positive life
User's aesthetic approval: Our products are simple, light and fashionable.
A great brand is not only the expression of product selling points and interests, but also the voice of users, expressing users' emotions, life concepts and values
We hope that users who buy our products are not just buying an item, but an ideal, living the life of their dreams and becoming their ideal self.
The horn of charge has been sounded, let us insert the banner of ESINO into the top of the industry and write the next miracle!
Esinoer, Let's start!